Website audit is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.
The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. Site audit is applicable for all online businesses and improves different aspects of the websites.
There are many reasons to do a website audit, but in most cases SEO and content marketing are the main ones. Website audit made for SEO purposes discovers weak spots of a website’s SEO score and helps understand the state of SEO. Content audit is used to analyze the engagement and what changes have to be made to the content strategy to enhance the site’s performance.
There are multiple types of site audits, including the following:
All of these audits can form a part of the same audit. Each one is made to make sure that you have powerful and reliable system in place. It shows the unidentified dangers that can bring you down, tells what needs to change and what’s working well and what’s not good, and gives practical recommendations and insights into what need to prioritize more. All website audits start with site health audits.