Article writing is now a major weapon in search engine optimization. If you have read Part I of this article you will see why previous linking strategies are failing miserably. As the major search engine, Google now expects links in order to increase your site ranking to be:

1 Relevant
2 Varying Anchor Text
3 One Way Links

These rules display that more of a natural linking strategy need to be evolved.

Writing expert articles about the content of your website helps to achieve the three objectives above.

First of all, you are able to place links within the resource box of your article pointing back to your website. Some article directories even allow you to place links within the article body itself. Therefore any link text that points back to your website is highly relevant to the article content itself, and your sire.

It is possible to vary the anchor text from article to article while still keeping it keyword orientated and most importantly, relevant.

By submitting your article to article submission sites, you are not committed to place a reciprocal link back to the article site on your website. This ensures that the link to your website is one way.

By writing many quality articles, you will start to be recognized as an expert in your field.

You can see how writing articles about the subject of your website can be a master SEO tool. However, things get even better.

Ezine authors and webmasters also regularly scour these sites for fresh content for their ezines and websites. Your article is free to be distributed and republished as long as it remains intact, with the resource box and all links live.

What this means is that each article can potentially create hundreds or thousands of backlinks to your website, each of them relevant, varying in anchor text and one way. Not bad for about 30 minutes work. So the advice is simple – get writing, or if you feel unable to write your own articles, get someone to write them for you!

Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.

In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.

Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple – if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website’s content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.

Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.

Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.

It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.

RELEVANCY

Google expects links on a site to be relevant to the readers of the original site.

ONE WAY LINKS

Google gives a much higher priority to one-way links without a reciprocal link in return.

ANCHOR TEXT

It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.

The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Therefore most of these sites were not relevant to the original site.

The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchor text in all links, as this anchor text was advertised on the “link to us” page.

Therefore Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.

That is why I now describe article writing as the new SEO Master Tool – please see Part II of this article for the reasoning.

If you think article submission is something that is too amazing to be real, you are wrong. Article syndication is a supplemental method for marketing your business that relies less on silly gimmicks than traditional marketing methods. With the right strategies, as described in this article, it is a powerful tool in a well rounded marketing mix.

Researching the major interests of your audience is key to successfully targeting your article advertising. Do not hesitate to alternate them occasionally, and make use of differing versions with different looks. It may take some time to see which ad works the best, but in the end it will be worth it.

Try to incorporate more profound parts of who you are in your article. Many people find it much easier to connect with an actual human being rather than with impersonal content. Write your articles as if they were letters to a friend. Your efforts will be noticed by your readers and they will visit your site again for more quality content.

Figure out the rules of the article directory you are working with. You should understand that there are different guidelines for submission for each directory.

Have lots of quality articles available on your site. You should submit articles consistently if you plan to post your writing in blog networks. In order to adequately promote just one keyword, you have to submit a large amount of articles that contain the keyword. If you are using a common keyword, you need to submit at least 15 articles total. Finally, to obtain a respectable rank, you should additionally submit at least fifty posts to private blog networks.

While you will probably want to hit a certain word count with your articles, don’t think about this initially. The author’s own mind should determine how long articles should be. Articles can be shortened later when editing. Very long pieces may be split into two articles.

If your articles are good, you’ll have a clear advantage. “How to” articles are very popular, as are those containing diagrams and other graphics. Also, you can just throw a poll up every month to increase your traffic, if you make it interesting enough.

Is your article inspiration running low? Try changing up your point of view. For instance, if you write travel articles, consider targeting a subgroup of your niche. You can write tips for those traveling with small children. You could also write about travel concerns for senior citizens. If you solve problems related to your market, you’ll always have readers seeking out your articles.

Try to develop your own style in writing articles. Aim for a writing style that lets your personality shine through. You also need to stay away from sounding like other authors because people may start to question your credibility. This can make you lose out on money.

Pick your topics carefully and develop a strategy that will complement your niche. For instance, don’t forget to write content for people who have recently discovered your niche.

You have to be sure to come up with a short description that is interesting. You’ll find this beneath your linked title on Google and other search engines. If there is compelling information, you can sell a searcher on reading your article. Give a summary of what the article is going to have in it but don’t give too much of that information away if you want the most traffic.

Use the advice in this article to create a strategy that helps your online presence through article promotion. You could find it to be a very realistic method of gaining the visibility that would otherwise take a great deal of money to obtain.

You have to understand what readers want in order for your article advertising efforts to be successful. While you can’t get a school education in marketing, learning online is the best alternative, and this article is a great start.

Avoid using rigid AP rules and perfect grammar when doing writing for SEO. This allows you to make SEO references that work within blogs, articles or descriptions. Use AP rules to write quality content your readers can follow, but do not let them keep you from adopting efficient SEO strategies.

In most article promotion strategies, the articles a person writes can go all over the world through the Internet. If articles retain the links to trace back to an author’s website, it is very effective. Working links increase the SEO rankings and attract new visitors. Links which do not work, or non existing ones ruin the benefits obtained by getting the articles out.

Approach the advice of article submission “experts” and “gurus” with extreme caution. You have to remember that people like this make their money off of teaching article advertising, not from being successful at article syndication by themselves. Everything that they have to teach is not invalidated. Simply take what you can use and leave the rest.

You should submit as many articles as you are capable of writing. Postin articles on a blog requires consistency. If you want to promote a single keyword, you must submit lots of articles that contain it. Submit multiple articles to directories and blog networks when using a popular keyword. For private blog networks, try to submit at least fifty posts for a good ranking.

It is very important in article advertising to have something that will grab your readers attention. The author has numerous ways that create attention-getters based on nature of the content.

It is important to write in your native language. Your readers will be able to tell if you are not writing in your native tongue. You might destroy verbs, nouns and sentence structure. It’s better to stick to the language you’re fluent in.

Many article sites offer residual income based on the number of times your article is read. The articles you publish can provide multiple avenues for passive income. If you keep at it you can actually bring in quite a bit of money.

Inform your readers if any celebrities utilize your product. This is an excellent way to develop a good branding strategy. You should never make a false claim that a particular celebrity has used your product because this may become a legal or public relations problem.

Be certain to give your articles interesting titles that capture the imagination. The title is the key to captivating readers and you’ll need one that stands out. For titles, try asking a question that utilizes your primary keyword.

Stay unique and comprehensive when constructing articles for maximum readability. Nobody wants to read articles that are clearly versions of previously written articles, and many people will not want to read articles on topics that are too obscure.

This article has given many examples on how to utilize article advertising. Experiment with different methods of article marketing, and find what works best for you.