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By Erik

Sandbox effect

The Sandbox effect (or sandboxing or Google penalty) is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004 but not confirmed, with several statements to the contrary.

According to the theory of the sandbox effect, links which may normally be weighted by Google’s ranking algorithm, not least improving the position of a webpage in Google’s index, may be subjected to filtering to prevent their having a full impact. Some observations have suggested that two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links.

Active age of a domain should not be confused with the date of registration on a domain’s WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that the higher the search frequency of a word, the increasing likelihood that the sandbox filter effect will come into play.

While the presence of the Google Sandbox has been long debated, Google has made no direct disclosure on the matter. However, as the sandbox effect almost certainly refers to a set of filters in play for anti-spam purposes, it is unlikely Google would ever provide details on the matter. In one instance though, Google’s John Mueller, has mentioned that “it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately. It’s one thing to have a fantastic website, but search engines generally need a bit more to be able to confirm that, and to rank your site – your content – appropriately”. This could be understood as the cause for the sandbox effect.

Google has long been aware that its historical use of links as a “vote” for ranking web documents can be subject to manipulation, and stated such in its original IPO documentation. Over the years Google has filed a number of patents that seek to qualify or minimise the impact of such manipulation, which Google terms as “link spam”.

Link spam is primarily driven by search engine optimizers who attempt to manipulate Google’s page ranking by creating many inbound links to a new web site from other web sites that they own. Some SEO experts also claim that the sandbox only applies to highly competitive or broad keyword phrases, and can be counteracted by targeting narrow, or so-called long-tail phrases.

Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, up until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed that low-quality backlinks would not negatively affect ranks. While this viewpoint was common, it was not correct, as Google had been applying such link-based penalties for many years, but not made public how the company approached and dealt with what they called “link spam”. Since this time there has been a much wider acknowledgement about the dangers of bad SEO and a forensic analysis of backlinks to ensure there are no harmful links.

Penalties are generally caused by manipulative backlinks that are intended to favor particular companies in the search results; by adding such links companies break Google’s terms and conditions. When Google discovers such links, it imposes penalties to discourage other companies from following this practice and to remove any gains that may have been enjoyed from such links. Google also penalizes those who took part in the manipulation and helped other companies by linking to them. These types of companies are often low-quality directories which simply listed a link to a company website with manipulative anchor text for a fee. Google argues that such pages offer no value to the Internet and are often deindexed as a result. Such links are often referred to as paid links.

Paid links are simply links that people place on their site for a fee as they believe this will have a positive impact on the search results. The practice of paid links was very popular prior to the Penguin update when companies believed they could add any types of links with impunity since Google claimed prior that time that they simply ignored such links they detected instead of penalizing websites. To comply with Google’s recent TOS it is imperative to apply the nofollow attribute to paid advertisement links. Businesses that buy backlinks from low quality sites attract Google penalty.

These are links left in the comments of articles that are impossible to have removed, as this practice became so widespread Google launched a feature to help curb such practices. The nofollow tag simply tells search engines not to trust such links.

Blog networks are a collection of sometimes thousands of blogs that aim to appear unconnected which then link out to those prepared to pay for such links. Google have typically targeted blog networks and once detecting them have penalized thousands of sites who gained benefits.

Google has encouraged companies to reform their bad practices and as a result demand that efforts are taken to remove manipulative links. Google launched the Disavow tool on 16 October 2012 so that people could report to Google the bad links they had. The Disavow tool was launched mainly in response to many reports of negative SEO, where companies were being targeted with manipulative links by competitors knowing full well that they would be penalized as a result. There has been some controversy over whether the Disavow tool has any effect when manipulation has taken place over many years. At the same time, some anecdotal case studies have been presented which suggest that the tool is effective and that former ranking positions can be restored.

Negative SEO started to occur following the Penguin update when it became common knowledge that Google would apply penalties for manipulative links; such practices as negative SEO have caused companies to be diligent in monitoring their backlinks to ensure they are not being targeted by hostile competitors through negative SEO services.

In the US and UK, these type of activities by competitors attempting to sabotage a website’s rankings are considered to be illegal by experts.

A “reverse sandbox” effect is also claimed to exist, whereby new pages with good content, but without inbound links, are temporarily increased in rank — much like the “New Releases” in a book store are displayed more prominently — to encourage organic building of the World Wide Web.

David George disputes the claim that Google applies sandboxing to all new web sites, saying that the claim “doesn’t seem to be borne out by experience”. He states that he created a new web site in October 2004 and had it ranked in the top 20 Google results for a target keyword within one month. He asserts that “no one knows for sure if the Google sandbox exists”, and comments that it “seems to fit the observations and experiments of many search engine optimizers”. He theorizes that the sandbox “has introduced some hysteresis into the system in order to restore a bit of sanity to Google’s results”.

In an interview with the Search Engine Roundtable website, Matt Cutts is reported to have said that there are some things in the algorithm that may be perceived as a sandbox that do not apply to all industries. Jaimie Sirovich and Cristian Darie, authors of Professional Search Engine Optimization with PHP, state that they believe that, while Google does not actually have an explicit “sandbox”, the effect itself (however caused) is real.

Filed Under: Article Marketing Tagged With: article marketing

By Erik

Website audit

Website audit is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed. Site audit is applicable for all online businesses and improves different aspects of the websites.

There are many reasons to do a website audit, but in most cases SEO and content marketing are the main ones. Website audit made for SEO purposes discovers weak spots of a website’s SEO score and helps understand the state of SEO. Content audit is used to analyze the engagement and what changes have to be made to the content strategy to enhance the site’s performance.

There are multiple types of site audits, including the following:

All of these audits can form a part of the same audit. Each one is made to make sure that you have powerful and reliable system in place. It shows the unidentified dangers that can bring you down, tells what needs to change and what’s working well and what’s not good, and gives practical recommendations and insights into what need to prioritize more. All website audits start with site health audits.

Filed Under: Article Marketing Tagged With: article marketing

By Erik

Tips That Push Your SEO To New Levels

Many people don’t know where to begin when trying to optimize their website for search engines, and without knowing the factors valued by search engine algorithms, you could end up wasting a lot of resources. This article contains some tips to help make your search engine optimization (SEO) campaign successful.

Maintaining a healthy presence online means always keeping your website or forums up to date with current affairs. Even if your main selling point is not any sort of news angle, it is a good idea to show that you are constantly upgrading your site and put full attention into your business and customers.

Only use URL parameters to generate dynamic pages when absolutely necessary. If a search engine sees a URL like mysite.com?param1=3812¶m2=sjhwefjo, it will assume that there are an infinite number of possibilities for this URL and not bother indexing them. Using parameters for transaction-specific data that a search engine wouldn’t care about is fine, though.

Use alt tags for images and span element titles to your advantage. Search engines look at a site’s code, not what is actually visible to a user, so if your keyword is “cat” and there is a picture of a calico cat on your site, using an alt tag of “a calico cat” for the image will expose the search engine to your keyword even if the user never sees it. The title of a span element works in the same way.

Make sure that all the pages on your website load quickly. New search engine algorithms now take into consideration page response times when assigning a rank to your website. If your pages take a long time to load it could be due to your web host rather than your content. It is best to use a dedicated web server to host your website.

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website’s page rankings through custom content. This means your website will have greater exposure and you’ll reap the benefits of increased traffic.

Try to keep flash and frames to a minimum on your site. They may look pretty, but they are horrible for search engine optimization and engines can’t decode them easily. If you have to use flash, make sure to also include links or keywords on the bottom of your pages.

Using a specific keyword too often will actually count against you if you are trying to maximize the frequency of search hits. Search engines will be looking for keywords that are inserted in natural language. Therefore, you will have to not only use your keyword frequently, but the content must make sense.

To rank higher in search results, you should use an index page or a home page that you can link to. Your content is going to vary and be updated: a page might not interest people for very long. You can however rise steadily in search results by referring constantly to the same index page.

While having relevant and popular keywords is key for proper search engine optimization, it is very important not to stuff your pages with keywords. Search engines take note of pages that are overly stuffed with keywords as a means to get higher search result rankings and penalize them accordingly. Make sure your page does not fall into this category.

Hopefully the tips above have given you some SEO techniques that you can implement immediately to get your website a higher search engine results page (SERP) rank. Or, perhaps the tips have helped you to decide that SEO is not for you and that you need to hire a professional SEO company instead.

Filed Under: Article Marketing

By Erik

Simple Tips For Search Engine Optimization

There are so many websites all over the internet that nobody has ever seen before and that is because the webmaster did not apply any good search engine optimization techniques to his site. If you have a site that you would like to boost the rankings of, follow this advice!

SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won’t load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.

To search engine optimize your website, avoid using navigation menus that utilize JavaScript, forms or CSS. These types of navigation menus can’t be crawled by search engine spiders. If you must use one of these types of navigation menus, be sure to duplicate your site navigation, as normal hyperlinks, in the footer of each page.

Carry out a search using Google for site:www.yourdomain.com. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimization on the pages of your website which aren’t indexed.

If your page is undergoing a search engine optimization makeover, you will probably try to include your keywords more often in your text. However, you must keep your text natural and readable. If the inclusion of keywords interrupts your writing style, it makes the site’s text look unprofessional. Take your time and be creative when you increase the number of keywords in the site’s content.

Be aware that search spiders cannot read images, they can only read text. You need to include text in the descriptions of your images and image tags so that they can be found in search engine results. Using the image’s “ALT” tag, you can add keywords and text, that can help the spider effectively find your image by reading around it.

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all.

Stay away from search engines that ask you to pay to be involved. There are hundreds of search engines that will list your site for free, some without even having to submit your details. Any site that charges for a simple listing is not only unethical, but likely an ineffective site.

One of the biggest mistakes budding SEO experts make is having titles on their site that are just too long. Keep in mind that most search engines put a 60 character cap on keywords for a title, so the shorter, more informative you can make your title, the better off you will be.

Make sure you’re using analytics on your website. Analytics allow you to measure the traffic to your site. It’ll tell you where people are located, the browser they’re using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out what’s drawing people to your website and allow you to use that to increase your traffic.

Do not allow your site to sit idly by as other webmasters take the viewers that you have worked so hard to supply a great site for. If you take the tips and advice that were included in this article, you are sure to boost your rankings and draw in some of those viewers to your site.

Filed Under: Article Marketing

By Erik

Article Marketing: Tips And Tricks For Success

Article marketing is an increasingly popular method of hosting keyword-rich articles on article websites that will then syndicate this content. This has proven effective for website promotion. Get a good grip on the more complex processes behind article marketing.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don’t forget: The Internet is a doorway to instant information, so it’s easy to click off of your content and onto a funny video.

Create rules on your blog site if you encourage customer comments. When your visitors come to your site, you will want to make sure that they feel safe and secure. If a firm structure is set in place, you will also be increasing the professionalism and credibility of your website.

People are more likely to buy products from you when they have solid proof that your products have worked well for others. Therefor, you can enhance your business by including a section on your site for reviews or testimonials from real-life customers.

When it comes to article marketing, you need to promote your articles. Writing your content and posting it is only half of the work you need to put into each one. You have to make your readers aware of it’s existence. Try using social networking sites to inform your loyal readers and potential readers whenever you can.

As explained in the beginning of the article, the concept of article marketing is really just another way to market your website and bring increased recognition and traffic your way. Traditional advertising and marketing methods can be ineffective when used on the internet and new marketing methods are being created. You can use this information to get the most out of your advertising and marketing efforts.

Filed Under: Article Marketing Tagged With: article marketing

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