You probably already know that article advertising can be a highly effective tool for gathering more traffic and more customers to your website. If you have not tried article submission before, though, you may be at a loss for effective directions to go about it. Follow these guidelines to maximize the effectiveness of your article promotion plan.
Use freebies. Freebies make customers feel great and encourage them to come again. Promotional items that feature your brand name and logo can actually help to boost exposure without costing a single dime. Keep this in mind.
Offer a free short report as an incentive to sign-up to your newsletter. You can write the report yourself or hire a freelancer, but it is necessary to entice folks to opt into your email campaign. The article needs to provide relevant information related to your product and industry.
The “no follow” attribute for your link is a helpful option to take advantage of. This way, when a user writes a spam link, web crawlers won’t follow it. That stops you from getting negative attention from those crawlers, and helps you avoid linking to sites that are just spam.
Put a lot of content into your emails. Sending out junk emails will only give you a bad name and these days they are actually unlawful. Include information that your customers actually need so that they are pleased to get your emails. If you content is junk, you will drive away customers rather than attract them.
If you’re stuck with your writing, try being controversial. This will not be particularly good for your brand, nor any other brands you choose to involve. This move becomes self-generating publicity as people link back to your blog. If you’ve provided quality content, you may even see your blog being considered much more of an authority because of it.
Try to get your readers to do something with each article. As your article wraps up, you should be gently nudging your readers towards the next step they should take. If you want to send them to your website, for example, make the appropriate link prominent. Providing this information to your readers will likely stimulate them to take action.
Be yourself when you are writing your articles. When you do, you’ll have an article that is much more appealing to readers. Write about what you honestly know and your authenticity will set you apart. Those reading you will love your work and will be more apt to come back.
Never write any articles on subjects that don’t excite you in any way. You can’t always have control over your writing voice. Boredom is one of the emotions that always seems to seep through, and readers are extremely sensitive to it. Writing articles on subjects that don’t interest you is not nearly as valuable as articles on subjects that fascinate you.
Stay within 3-5 sentences in every paragraph, and make sure the words in your articles are numbered between 500 and 700. These are the things that these directories require, so you need to follow them to sell your writings. You should make a blog under 400 words.
If your content is worth linking, you will receive more backlinks from other webmasters. While spun articles are certainly easier, they won’t bring you any more profits. Spun articles on a website only serve to turn potential readers away. However, people will not want to link to them if they aren’t of value. As a result, you will have to perform link building by yourself. When you author content that is unique and pertinent you will bring other affiliates and have webmasters wanting to use it.
Keep your articles cohesive. Avoid dividing them over more than one page. This is tempting to do, since the more pages you have the more advertising and keywords you can implement. The benefits are outweighed by the annoyance multi-page articles cause to readers. If you cannot avoid multiple pages, at least have a good link that will allow your readers to see the entire article on one single page.
Develop your own, unique writing style. Don’t try to be something you aren’t. Put down the dictionary and stick to language you are comfortable writing and that you believe you readers will be comfortable reading. Visitors will recognize the ruse and avoid your pages.
In writing, use words that evoke emotions to draw the reader into what you are saying. Good writing should form a bond between the reader and you. People dislike articles that are too formal and impersonal. As a result, they may not revisit your site, which could result in reduced sales.
Be sure you create short and creative descriptions. This information is below your title in your search engine rankings. If the information here is interesting, you can convince someone searching that they must read your article. Elude to what the article contains without giving too much away with attention-grabbing information and searchers are sure to flock to your site.
Search out great photos, but make sure the copyright restrictions allow you to use them. Try hosting the picture on the site so when people click on it, it will take them to your site.
You don’t need to narrow your focus on just a few article directories. Submit to as many directories as you can. The more directories you submit to, the more backlinks and exposure you will receive.
As the beginning of this article discussed, article promotion can be an effective tool to improve your business and grow your web traffic. Properly executed article submission can make a huge difference in the success of your company.